Rich results on Google when searching for "AI-generated faces".

We seem to trust AI-Generated faces more than the real thing

By Erik Korsvik Østergaard, 24.02.2022.

Deep fakes. AI-generated faces and videos of leaders, sharing messages. Avatars that guide you and help you. Lots of bits of technology are pointing towards a possible future where the augmented reality or even the metaverse will play a role in communication, storytelling, and marketing (internally as well as externally).

Now, scientists at Lancaster University and University of California have studied reactions to AI-generated faces. Their results have been published in Proceedings of the National Academy of Sciences, showing that

“AI-synthesized faces are indistinguishable from real faces and more trustworthy”.

One possible scenario is that leaders will start using AI-generated videos as a supplement to their communications, to appear more trustworthy. We might need regulation here, for example a requirement to clearly mark the video as “this video is AI generated – but the content and message is real”.

Are you curious and want to know more about signals from the future? Then visit our signal database Sonar to learn more about the Future of Work and New Ways of Working.