Using deep fakes for internal communication
By Erik Korsvik Østergaard, 2. November 2021.
Are synthetic talking-head-style video clips a useful way to enhance and improve your internal communication? Deep fakes have been a thing for some years, being increasingly hard to tell if the video clip is fake or not, thereby challenging our assumption of trust in the message. But what if you stated loud and clear that this IS a faked video message, and then embraced it fully as a means of communication?
This is what Synthesia is trying to do – and companies are experimenting with it. Once again, this is a signal of how technology enters the leadership domain, expanding our toolbox for dialogue, communication, and influence.
Here I have created a small example for you: