Home goods giant IKEA just launched Green Friday to encourage thoughtful consumption and Danish sportswear manufacture Fusion joined the Anti-Black Friday movement by stating that there will be no Black Friday sale this year. According to Sustainable Brands, IKEA and Fusion is joining a growing number of brands that choose to forgo the historically most lucrative day in the fiscal year, instead encouraging their customers to be more thoughtful with their purchasing behaviors — or even not shop with them at all. 

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