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Purpose and ecosystems are the bold moves

By Erik Korsvik Østergaard, 17. January 2021

Be bold: Here’s how 30 top US companies are prepping for the future.

“To better organize for a post-pandemic future, leaders should embrace nine imperatives that collectively explain ‘who we are’ as an organization, ‘how we operate’, and ‘how we grow’.”

“Clearly, the case for reimagining an organization and taking bold actions has never been clearer. “


We asked the top three US companies in ten different industries where they’re making the boldest moves. While they are taking bold actions across all nine imperatives, they were most clearly making moves in three areas: purpose (83 percent of the companies we studied), establishing ecosystems (83 percent), and creating data-rich tech platforms (73 percent).

Clearly, there is a new agenda for the Future of Work.

Purpose, ecosystems (and thus micro-communities), and data-rich tech platforms (software in leadership and collaboration) is on the rise.

Are you curious and want to read more about signals? Then you can simply visit our signal database Sonar here and thereby learn more about the Future of Work and New Ways of Working.